Milgram, 1967
Stanley Milgram, then at Harvard, sent letters to random people in Omaha and Wichita and asked them to forward the letter, hand to hand, to a target stockbroker in Boston — but only via someone they knew personally on a first-name basis. Most letters never made it. The ones that did averaged about six links from sender to target. The pop-culture phrase «six degrees of separation» was born. The shortcut: society has hubs, and the hubs do most of the routing.